Brand & Marketing Consultancy

I work with French companies expanding into Asia-Pacific markets, and Australian and international brands operating in Europe - helping them build clear strategy, sharper positioning, and creative direction that actually lands in the markets they’re targeting.

With 15+ years of senior brand and marketing experience across global companies - including Asics, Rapha, 2XU, and Icebreaker - I bring a rare combination: deep knowledge of the ANZ and APAC consumer landscape, and a creative eye shaped by years of working at the intersection of sport, culture, and brand storytelling.

What I work on:

Brand audits and positioning - identifying where the gaps are between how a brand sees itself and how its audience actually experiences it.

Market entry and localisation - building go-to-market strategies for brands moving into Japan, South Korea, Australia, or Greater China, or French brands looking to grow their presence in the Asia-Pacific region.

Creative direction and campaign consulting - working with marketing teams and creative directors to develop briefs, visual strategies, and campaign frameworks that are both commercially sound and visually compelling.

Retainer and project-based engagements - from focused strategic sprints to longer-term advisory relationships.

I don’t work with everyone. I take on a small number of clients at a time and work closely, not at arm’s length.